Big Donors Saw Diminishing Returns in History’s Most Expensive Election

What can we learn from the record-breaking $6 billion spent by candidates, parties and outside groups in the 2012 election?  In this PBS NewsHour segment, Judy Woodruff talks to Eliza Newlin Carney of Roll Call and Matea Gold of the LA Times about where all that money came from, who saw the best investment return, and the future of campaign spending.

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